Three Website Design Features That Will Make You Money

by: Jamie Richards | Dated: 3/21/2020

Feature #1. User Customization

Allow your audience to customize their own experience while surfing through your website. Give them something to interact with and the ability to customize specific elements of your site. Something as simple as adding a profile picture, or changing the background of their dashboard, or even allowing them to change the color scheme or “style” of your website, or specific page.

I believe one of the hottest user customization trends in 2020 is dark mode. Dark mode is simply a dark-styled themed website or app. Some sites and apps allow you to switch it on and off, I’m sure you’ve seen it in mobile device applications where dark mode changes the elements inside out color wise. It’s striking. There’s a great example of a dark mode switch on

WEB TIP!Give users proper notice to accept your sites cookies and your Privacy Policy as well as change their marketing preferences.

An example of a dark mode themed website.

User Customization is a money maker because if done correctly, you’ll grab your audience’s attention and trust. And once you have that, it’s up to you on how you lead them to your end-goal, whether it’s sales, subscribers, or hits.

In digital marketing, knowing your audience is half the battle.

I offer turn-key UI/UX web design services. If your site is already done, no problem. I can work with what you have. If you need a new website, let’s talk. Just request a free consultation below and we can cover all your questions. I’d love to talk to you!

Feature #2. Membership Sites

If you’re looking for a feature that gives you great bottom line results then you’ve got to consider becoming a membership site. Membership sites are a part of your online business that contains gated content (information behind a login). Once inside, they get access to exclusive content and membership privileges. When you make a user feel apart of your community it’s proven that they’ll spend more time on your site, and the more time they spend there, the more money they’ll spend on your services or products. Or by simply becoming a member of your community.


"It's not always about the money, but if people don't pay, they won't value the content you produce."

There are a lot of platforms and solutions for building community sites. I build membership sites on WordPress. It’s open-source and extremely flexible. Plus, the WordPress community has tons of free membership plugins that when installed set the structure up for you automatically. They typically create 3-4 pages during the setup: a register page, login page, profile page, and a members listing page. All of them offer premium add-ons to monetize your membership site. This will allow members to subscribe on a monthly or annual subscription for something you’re offering. Teaching courses, software tips & tricks, a resource download page, online tools, or access to premium content, 

PRO TIP!In membership sites you always want to offer a free member level. Most users will start there just to see what you're all about.

If you build it, they will come is an exceptional example of a membership site. Let’s face it, we all use it because of their prices, but a lot of use Amazon Prime, They’ve packed the features in too. Free shipping, movies, special pricing, and more. Does it work? At the end of 2019 Amazon had over 11 million subscribers. This strategy has obviously been very lucrative for them. And it can work for you too!

Feature #3.  Forums

Another excellent way to make money is launching a forum on your website. Since the Internet’s inception, forums have been around. Forums were the birthplace of social media. A place to share thoughts, ideas, ask questions, upload pictures, and videos, and mostly, connect with others by chatting or instant messages. To monetize your forum, there are so many options. Probably the most popular is through advertisements. Or you could create a sub-forum that focuses on product reviews and then gives the member and option to purchase. If you’re into affiliate marketing, forums are a VERY effective way to reach many people at once. 

PRO TIP!Make sure to use a captcha on your registration & login forms to prevent unwanted bots from blasting your website.

Another way to make money with forums is leveraging forum-generated data. Whether you read forum threads, create surveys — or, better yet, both — your forum is a rich resource of data, which you can leverage in several ways. Want you learn what they want, you can offer them products that focus on their needs through your forum.

Consider adding a forum to your website. If you’re looking for the best WordPress plugin for forums, it’s hands-down, BBPress. It’s totally free but their are premium add-ons. If you’re not on the WordPress platform, look into PhpBB. It’s completely free and an open-source solution. PhpBB’s admin settings let you customize everything about it. Plus, there’s a large community of users that have created themes and extensions to enhance PhpBB’s “out of the box” install. Whatever route you go, make your forum is an integral part of your online business. You’ll be giving back to your audience through a forum and they’ll want to come back for more of it!

Online discussion forums have benefits at an individual and society level.

Closing Remarks

Website features and design elements directly affect the amount of conversions, sale or hits you get. Sometimes even more than your content. Don’t get me wrong, SEO rich content is another huge key to your website’s survival and success. Just don’t forget about the importance of site functionality and features. Spend time testing out different approaches. Also, remember to stay ahead of the trends so you’ll continue to “WOW” your audience straight to your end goal. Using one or all of these features in your website mentioned in this article will make you money, but pick one and do it well.

Please comment below and don’t forget to share your tips and success stories with everyone as well.


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